What's your marketing strategy?
According to NAR, 35% of REALTORS spent over $1,000 on marketing in 2012.* Marketing for many real estate agents includes billboards, advertisements on park benches, flyers sent to strangers, and spam campaigns sent from other Real Estate CRM Software. While these are sure to get an agent noticed, they often don’t translate into a reliable stream of leads.
An effective marketing strategy is essential for generating leads, and a great way to generate reliable leads is through working by referral. Although a billboard or bench with your name and image may get a passing glance, a referral from a trusted friend or family member carries the most weight with consumers.
*NAR 2013 Member Profile